https://nickluckett.cargo.site Nick Luckett - CD / Art Director Sat, 02 Nov 2024 19:40:38 +0000 https://nickluckett.cargo.site en https://nickluckett.cargo.site/Home Thu, 10 Sep 2020 13:51:59 +0000 Nick Luckett - CD / Art Director https://nickluckett.cargo.site/Home &nbsp; &nbsp; &nbsp; GROUP CREATIVE DIRECTOR(AD) resume / linkedin / email NICK LUCKETT LAUNCHED THE PRIUS AND THE IPAD, INTRODUCED THE WORLD TO XFINITY AND NBA XMAS JERSEYS, HELPED DELL SEE THE FUTURE, NASCAR CONNECT WITH FANS, TROJAN EMERGE FROM THE PANDEMIC, AND CATS GET ADOPTED WITH AI. HAS COLLABORATED WITH THE LIKES OF SYD MEAD AND JANIZ KAMINSKI, IS DEEP INTO ANIMATION AND POP CULTURE. CREATED A POPULAR VIDEO GAME SITE AND PODCAST. LOVES SHOWING THE WORLD COOL NEW STUFF. SIDE TALENTS INCLUDE GRAPHIC NOVELIST AND NERDY VIDEO EDITOR. Winner of One Show, Webbys, TED, FWA, Clio and Superbowl Ad Meter. ︎︎︎ https://nickluckett.cargo.site/Adobe-Click-Baby-Click Wed, 01 Apr 2015 16:47:08 +0000 Nick Luckett - CD / Art Director https://nickluckett.cargo.site/Adobe-Click-Baby-Click ADOBE - CLICK BABY CLICK Marketing isn't childs play... or is it? It can be hard to understand all that data and then put it into action. [Awards - TED Ads Worth Spreading, Webbys Honore] https://nickluckett.cargo.site/A-H-AI-Purrsonality-Pics Sat, 02 Nov 2024 12:47:31 +0000 Nick Luckett - CD / Art Director https://nickluckett.cargo.site/A-H-AI-Purrsonality-Pics <img width="2516" height="1414" width_o="2516" height_o="1414" data-src="https://freight.cargo.site/t/original/i/3895acc08267eedce4afa6a2f406d9ac8c4262b0982ad1e68570b70daee39e61/jaggers.png" data-mid="221079611" border="0" src="https://freight.cargo.site/w/1000/i/3895acc08267eedce4afa6a2f406d9ac8c4262b0982ad1e68570b70daee39e61/jaggers.png" /> <img width="2516" height="1414" width_o="2516" height_o="1414" data-src="https://freight.cargo.site/t/original/i/9a7578cf316659ffea21b35a1ba50470fa485e9354c015b90ce054999d4ab21e/sundance.png" data-mid="221079617" border="0" src="https://freight.cargo.site/w/1000/i/9a7578cf316659ffea21b35a1ba50470fa485e9354c015b90ce054999d4ab21e/sundance.png" /> <img width="2516" height="1414" width_o="2516" height_o="1414" data-src="https://freight.cargo.site/t/original/i/e4665b64cce441c00f3b5b6ff5608206c4dd24377922b0d08f35419e6c8d23bf/tulip.png" data-mid="221079619" border="0" src="https://freight.cargo.site/w/1000/i/e4665b64cce441c00f3b5b6ff5608206c4dd24377922b0d08f35419e6c8d23bf/tulip.png" /> <img width="2516" height="1414" width_o="2516" height_o="1414" data-src="https://freight.cargo.site/t/original/i/7f410d3d15b211e0c8223fee592740ebaccdc8552356f382e0311d418dc84574/wren_pelican.png" data-mid="221079620" border="0" src="https://freight.cargo.site/w/1000/i/7f410d3d15b211e0c8223fee592740ebaccdc8552356f382e0311d418dc84574/wren_pelican.png" /> <img width="2516" height="1414" width_o="2516" height_o="1414" data-src="https://freight.cargo.site/t/original/i/01fb3a381008a55bec915e35a2fcc84bca8ef8bdcb5b1457d6d9ca441f364a08/alice_jasper.png" data-mid="221079612" border="0" src="https://freight.cargo.site/w/1000/i/01fb3a381008a55bec915e35a2fcc84bca8ef8bdcb5b1457d6d9ca441f364a08/alice_jasper.png" /> <img width="2516" height="1414" width_o="2516" height_o="1414" data-src="https://freight.cargo.site/t/original/i/51265c26c95899f9cab0bfb69516cfa4954d0d01db60fc0c463e681c62c65841/obi.png" data-mid="221079616" border="0" src="https://freight.cargo.site/w/1000/i/51265c26c95899f9cab0bfb69516cfa4954d0d01db60fc0c463e681c62c65841/obi.png" /> <img width="2516" height="1414" width_o="2516" height_o="1414" data-src="https://freight.cargo.site/t/original/i/de34f9657feb9691b3bcc4932fc868d8bbc7ee69d6212237e873543cdaee73dc/torta.png" data-mid="221079618" border="0" src="https://freight.cargo.site/w/1000/i/de34f9657feb9691b3bcc4932fc868d8bbc7ee69d6212237e873543cdaee73dc/torta.png" /> <img width="2516" height="1414" width_o="2516" height_o="1414" data-src="https://freight.cargo.site/t/original/i/431fc612f34499cac8a7a0aa8e20fe07f599b204127c4285f66f2f3394cbd1e7/mouse.png" data-mid="221079615" border="0" src="https://freight.cargo.site/w/1000/i/431fc612f34499cac8a7a0aa8e20fe07f599b204127c4285f66f2f3394cbd1e7/mouse.png" /> <img width="2516" height="1414" width_o="2516" height_o="1414" data-src="https://freight.cargo.site/t/original/i/463aac6b423468b070950c06981f8e68d9c3f7cd6d079d5cbfb2f3288c9e7d4d/kaylee.png" data-mid="221079614" border="0" src="https://freight.cargo.site/w/1000/i/463aac6b423468b070950c06981f8e68d9c3f7cd6d079d5cbfb2f3288c9e7d4d/kaylee.png" /> <img width="2516" height="1414" width_o="2516" height_o="1414" data-src="https://freight.cargo.site/t/original/i/4549584a7a26ed82d23b62bb2e6d3e717363003cdbfdef12c4b83cf22f19a1dc/enero.png" data-mid="221079613" border="0" src="https://freight.cargo.site/w/1000/i/4549584a7a26ed82d23b62bb2e6d3e717363003cdbfdef12c4b83cf22f19a1dc/enero.png" /> <img width="2512" height="1418" width_o="2512" height_o="1418" data-src="https://freight.cargo.site/t/original/i/845cb2d48dc599b21c62fee1101e435f8481e411bb32901b05fe19ff956d6f4b/Catbot_app1.png" data-mid="221073541" border="0" src="https://freight.cargo.site/w/1000/i/845cb2d48dc599b21c62fee1101e435f8481e411bb32901b05fe19ff956d6f4b/Catbot_app1.png" /><img width="2514" height="1412" width_o="2514" height_o="1412" data-src="https://freight.cargo.site/t/original/i/fc6bad1cba330e675328faedadc90ec83a4c7264428cfef627bdfca3170053a7/Catbot_app2.png" data-mid="221073542" border="0" src="https://freight.cargo.site/w/1000/i/fc6bad1cba330e675328faedadc90ec83a4c7264428cfef627bdfca3170053a7/Catbot_app2.png" /> A&amp;H CAT LITTER - A.I. PURRSONALITY PICS Photos of cats up for adoption are just so sad! Taken on the cats worst day, they fail to show their true personality. This is especially true of older or disabled cats. So using the power of AI we created a tool that ASPCA shelters could use to give these cats a meow makeover and go from gloom to glam! We promoted the AI cats on the ASPCA blog and social, and cross posted on the Arm &amp; Hammer socials. We also traveled to local shelters and helped them learn the tool and saw direct results in successful adoptions. https://nickluckett.cargo.site/NBA-Carol-of-the-Balls Wed, 01 Apr 2015 16:47:11 +0000 Nick Luckett - CD / Art Director https://nickluckett.cargo.site/NBA-Carol-of-the-Balls NBA - CAROL OF THE BALLS The NBA makes these rad single colored uniforms during the holidays and they wanted to sell them. So we got insanely talented dribblers to wear those jerseys like a badass xylophone and give us a christmas classic. Sales went up 300% that season. Followed the next year by Jingle Hoops.[Awards - Clio Film Technique &amp; Addy Sound Design] https://nickluckett.cargo.site/Toyota-Nascar-Sponsafier Wed, 01 Apr 2015 17:53:04 +0000 Nick Luckett - CD / Art Director https://nickluckett.cargo.site/Toyota-Nascar-Sponsafier TOYOTA - NASCAR SPONSAFIER Toyota had been playing the American Motosports arena for years, but people wrote them off as a Japanese company just trying to get a piece of the pie. Toyota came to us asking to help them really put their Nascar endeavors on the map. We created the Sponsafier campaign, letting fans become sponsors, which ran for five years and helped create an entirely new fanbase for Toyota. [One Show Interactive Silver, One Show Integrated Bronze, FWA Site of the Day] https://nickluckett.cargo.site/OxiClean-Washing-Machine Mon, 16 Oct 2023 00:51:58 +0000 Nick Luckett - CD / Art Director https://nickluckett.cargo.site/OxiClean-Washing-Machine OXICLEAN - TALKING WASHING MACHINEYour laundry machine has a lot to say. Shut it up with Oxiclean. We dubbed the Washing Machine “Jeff” and spread his reach all across social and digital channels. Jeff appeared in animated banners, Hulu ad breaks and paid/organic social on the Oxiclean channels.&nbsp; https://nickluckett.cargo.site/MailChimp-Brains Wed, 27 Sep 2017 16:42:14 +0000 Nick Luckett - CD / Art Director https://nickluckett.cargo.site/MailChimp-Brains MAILCHIMP - BRAINS Business is hard. You know what would be nice? Having a super automated business brain that can do all the annoying stuff your normal brain doesn't want to do. https://nickluckett.cargo.site/A-H-Baking-Soda-Rocket-Day Sat, 02 Nov 2024 19:40:38 +0000 Nick Luckett - CD / Art Director https://nickluckett.cargo.site/A-H-Baking-Soda-Rocket-Day <img width="2478" height="1394" width_o="2478" height_o="1394" data-src="https://freight.cargo.site/t/original/i/fde7688143db9514af0d000233a66f2f39c521e7a20616b02a290d38e87d38ae/rocketfuel_16x9.png" data-mid="221470760" border="0" src="https://freight.cargo.site/w/1000/i/fde7688143db9514af0d000233a66f2f39c521e7a20616b02a290d38e87d38ae/rocketfuel_16x9.png" /> <img width="3122" height="2096" width_o="3122" height_o="2096" data-src="https://freight.cargo.site/t/original/i/bb8418b81e68fcc1d74016bf7e38ebe7912eecce38b6ddee42b935b573e2562c/bsrd_site_inframe.png" data-mid="221450358" border="0" src="https://freight.cargo.site/w/1000/i/bb8418b81e68fcc1d74016bf7e38ebe7912eecce38b6ddee42b935b573e2562c/bsrd_site_inframe.png" /> <img width="1976" height="1360" width_o="1976" height_o="1360" data-src="https://freight.cargo.site/t/original/i/462cbcbac34601b203073665db5ae21eead7bc648162682004c8ecde9710d5d1/Screen-Shot-2024-11-08-at-3.40.01-PM.png" data-mid="221450361" border="0" src="https://freight.cargo.site/w/1000/i/462cbcbac34601b203073665db5ae21eead7bc648162682004c8ecde9710d5d1/Screen-Shot-2024-11-08-at-3.40.01-PM.png" /> ARM &amp; HAMMER ACTIVATION - BAKING SODA ROCKET DAYWe launched the first annual Baking Soda Rocket Day, spreading STEAM goodwill across the nation and giving kids a chance to win a trip to Space Camp. Partnering with the U.S. Space and Rocket Center and over 250+ schools nationwide, we broke the world record of most baking soda rockets launched in a single day! We supported the campaign with a dedicated site, social content across all platforms, in-school ciriculums for teachers, and in-school signage. We partnered with Oddessy of the Mind to host competitions for fun space themed events and provided signage, experiment materials and prizes for the winners. We even got A&amp;H to redesign its classic box! https://nickluckett.cargo.site/Comcast-Xfinity-Relaunch Wed, 01 Apr 2015 17:14:17 +0000 Nick Luckett - CD / Art Director https://nickluckett.cargo.site/Comcast-Xfinity-Relaunch COMCAST - XFINITY RELAUNCH Comcast rebranded themselves Xfinity, but years later consumers (and the company) were still confused about what Xfinity actually meant. We aimed to show that the future of Comcast and Xfinity is in providing people ways to enjoy their content, not be handcuffed by it. Ok Selma Blair, take it away. https://nickluckett.cargo.site/Bubly-NPH Fri, 25 Oct 2019 15:54:38 +0000 Nick Luckett - CD / Art Director https://nickluckett.cargo.site/Bubly-NPH <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/c8c439c11ddaa238ce383f8744c4f9bb903b295f084fb864889bdef892e41984/giphy-14.gif" data-mid="82226925" border="0" src="https://freight.cargo.site/w/480/i/c8c439c11ddaa238ce383f8744c4f9bb903b295f084fb864889bdef892e41984/giphy-14.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/8fe0ad37f24c0b72f711cf51998ee994f28b64bd64c2c3ef81b8c25bc07c2cfb/giphy-8.gif" data-mid="82226913" border="0" src="https://freight.cargo.site/w/480/i/8fe0ad37f24c0b72f711cf51998ee994f28b64bd64c2c3ef81b8c25bc07c2cfb/giphy-8.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/b5f8640b035fc748dede3f03f8fad340ba3c6df990149db400437b5e687143e7/giphy-7.gif" data-mid="82226911" border="0" src="https://freight.cargo.site/w/480/i/b5f8640b035fc748dede3f03f8fad340ba3c6df990149db400437b5e687143e7/giphy-7.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/be269062bcdbcb22015171d41d91834bf3d9b583ecb0b88fcadc8091ec16ab45/giphy-9.gif" data-mid="82226916" border="0" src="https://freight.cargo.site/w/480/i/be269062bcdbcb22015171d41d91834bf3d9b583ecb0b88fcadc8091ec16ab45/giphy-9.gif" /> <img width="480" height="380" width_o="480" height_o="380" data-src="https://freight.cargo.site/t/original/i/c68ad5d3e15555e9cd891719d79ad32c66bea39ac77db3d5928f732977cc2aa9/nph_bubly1.gif" data-mid="82226907" border="0" src="https://freight.cargo.site/w/480/i/c68ad5d3e15555e9cd891719d79ad32c66bea39ac77db3d5928f732977cc2aa9/nph_bubly1.gif" /> <img width="480" height="480" width_o="480" height_o="480" data-src="https://freight.cargo.site/t/original/i/29a3e9ab7b1a3793bc3c9cbf7a16a679c44492a144b4f37e0c964521fc11295c/nph_bubly3.gif" data-mid="82226908" border="0" src="https://freight.cargo.site/w/480/i/29a3e9ab7b1a3793bc3c9cbf7a16a679c44492a144b4f37e0c964521fc11295c/nph_bubly3.gif" /> BUBLY - LAUNCH WITH NEIL PATRICK HARRIS Sparkling water is all bubbles and no personality. When Pepsi wanted to launch their newest sparking water brand, we wanted to let the people have the conversations themselves. So how better than a 1000 GIFs and who better than NPH. Long form content? Psh. Just gimme the juice.NPH also went on Ellen for a little paid promotional fun.