TOYOTA - NASCAR SPONSAFIER
Toyota had been playing the American Motosports arena for years, but people wrote them off as a Japanese company just trying to get a piece of the pie.
Toyota came to us asking to help them really put their Nascar endeavors on the map. We created the Sponsafier campaign, letting fans become sponsors, which ran for five years and helped create an entirely new fanbase for Toyota.
[One Show Interactive Silver, One Show Integrated Bronze, FWA Site of the Day]