ARM & HAMMER ACTIVATION - BAKING SODA ROCKET DAY
We launched the first annual Baking Soda Rocket Day, spreading STEAM goodwill across the nation and giving kids a chance to win a trip to Space Camp.
Partnering with the U.S. Space and Rocket Center and over 250+ schools nationwide, we broke the world record of most baking soda rockets launched in a single day!
We supported the campaign with a dedicated site, social content across all platforms, in-school ciriculums for teachers, and in-school signage. We partnered with Oddessy of the Mind to host competitions for fun space themed events and provided signage, experiment materials and prizes for the winners.
We even got A&H to redesign its classic box!