NICK LUCKETT
LAUNCHED THE PRIUS AND THE IPAD, INTRODUCED THE WORLD TO XFINITY AND NBA XMAS JERSEYS, HELPED DELL SEE THE FUTURE, NASCAR CONNECT WITH FANS, TROJAN EMERGE FROM THE PANDEMIC, AND CATS GET ADOPTED WITH AI. HAS COLLABORATED WITH THE LIKES OF SYD MEAD AND JANIZ KAMINSKI, IS DEEP INTO ANIMATION AND POP CULTURE. CREATED A POPULAR VIDEO GAME SITE AND PODCAST. LOVES SHOWING THE WORLD COOL NEW STUFF. SIDE TALENTS INCLUDE GRAPHIC NOVELIST AND NERDY VIDEO EDITOR.
Winner of One Show, Webbys, TED, FWA, Clio and Superbowl Ad Meter.
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ADOBE - CLICK BABY CLICK
Marketing isn't childs play... or is it? It can be hard to understand all that data and then put it into action.
[Awards - TED Ads Worth Spreading, Webbys Honore]
A&H CAT LITTER - A.I. PURRSONALITY PICS
Photos of cats up for adoption are just so sad! Taken on the cats worst day, they fail to show their true personality. This is especially true of older or disabled cats.
So using the power of AI we created a tool that ASPCA shelters could use to give these cats a meow makeover and go from gloom to glam!
We promoted the AI cats on the ASPCA blog and social, and cross posted on the Arm & Hammer socials. We also traveled to local shelters and helped them learn the tool and saw direct results in successful adoptions.
NBA - CAROL OF THE BALLS
The NBA makes these rad single colored uniforms during the holidays and they wanted to sell them. So we got insanely talented dribblers to wear those jerseys like a badass xylophone and give us a christmas classic. Sales went up 300% that season. Followed the next year by
Jingle Hoops.
[Awards - Clio Film Technique & Addy Sound Design]
TOYOTA - NASCAR SPONSAFIER
Toyota had been playing the American Motosports arena for years, but people wrote them off as a Japanese company just trying to get a piece of the pie.
Toyota came to us asking to help them really put their Nascar endeavors on the map. We created the Sponsafier campaign, letting fans become sponsors, which ran for five years and helped create an entirely new fanbase for Toyota.
[One Show Interactive Silver, One Show Integrated Bronze, FWA Site of the Day]
OXICLEAN - TALKING WASHING MACHINE
Your laundry machine has a lot to say.
Shut it up with Oxiclean.
We dubbed the Washing Machine “Jeff” and spread his reach all across social and digital channels. Jeff appeared in animated banners, Hulu ad breaks and paid/organic social on the Oxiclean channels.